ASUS Starts Its Indian Innings with the ZenFone Series and the Fonepad 7

ASUS Starts Its Indian Innings with the ZenFone Series and the Fonepad 7

Asus, the globally acclaimed Taiwanese-American multinational, has launched 3 smartphones from the Zenfone Series along with the FonePad 7. This is one of the best ways in which the company could have started its innings in the Indian Market. With the introduction of the three phones, Zenfone 4, Zenfone 5 and Zenfone 6, smartphone users can get the benefit of good performance features in the budget segment with the phones starting off at a low price of INR 5,999.

Common features for ASUS’s phones include the use of Android based ZenUI, Corning Gorilla Glass 3, big screens, Quad-Thread Hyper-Threading Technology and Intel Atom processors. It is interesting to note that the numerals of the phones are not only part of their nomenclature but in fact they represent the sceen size of the device. What a cool way to name a phone?

Check out the specs of Asus’s key offerings that it has brought out for the Indian market.

ASUS ZENFONE 4

  • Processor: 1.2GHz Intel® Atom™ Z2520
  • Memory: 1 GB RAM
  • Display: 4 inch
  • Camera: 0.3MP front camera, 5MP rear camera
  • Storage: 8GB memory (expandable upto 64GB)
  • Operating System: Android Jelly Bean 4.3 (Upgradable to the Latest Version of Android KitKat)
  • Battery: 1600 mAh
  • Weight: 115 grams
  • Colour Variants: Charcoal Black, Pearl White, Cherry Red, Sky Blue, and Solar Yellow
  • Price: INR 5,999
  • USP: This is a youth oriented phone.

ASUS ZENFONE 5

  • Processor: Intel Atom Dual-Core Z2560 1.6 GHz processor
  • Memory: 2 GB RAM
  • Display: 5 inch with 1280x720p HD resolution.
  • Camera:  8 MP back camera with Image stabilization and a wide aperture (f/2.0), 2MP front camera
  • Storage: 8GB and 16 GB [variants] expandable memory of upto 64GB
  • Operating System: Android Jelly Bean 4.3 (Upgradable to the Latest Version of Android KitKat)
  • SIM Support: Dual SIM
  • Battery: 2110 mAh
  • Colour Variants: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black
  • Price: INR 9,999 (8GB Variant). Price for the 16 GB variants has not been declared.
  • USP: ASUS PenTouch and GloveTouch technologies allows operation with any stylus or even a gloved hand.

ASUS ZENFONE 6

  • Processor: Intel Atom Z2580 2.0 GHz processor
  • Memory: 2 GB RAM
  • Display: 6 inch with 1280x720p HD resolution
  • Camera: 2 MP front camera (Selfie Oriented), 13 MP rear camera
  • Storage: 16 GB Internal Storage (expandable upto 64GB) 
  • Operating System: Android Jelly Bean 4.3 (Upgradable to the Latest Version of Android KitKat)
  • Battery: 3300 mAh
  • Colour Variants: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black
  • Price: INR 16,999
  • USP: A truly immersive entertainment experience with a big display screen and SonicMaster audio technology with virtual surround sound via headphones

 ASUS FONEPAD 7:

  • Processor: Intel Clover Trail Plus Z2520 1.2GHz Dual Core processor
  • Memory: 1 GB RAM
  • Display: 7 inch with 1024×600 resolution
  • Camera: 0.3MP front camera, 2 MP rear camera
  • Storage: 4 GB Internal Storage (expandable upto 64 GB)
  • Operating System: Android Jelly Bean 4.3 (Upgradable to the Latest Version of Android KitKat)
  • SIM Support: Dual SIM
  • Battery: 3950 mAh
  • Colour Variants: Champagne Gold, Pearl White, Cherry Red, and Charcoal Black
  • Price: N/A

It would be interesting to check out the response of the smartphone users in India with respect to the acceptance of Asus’s products. The pricing seems decent enough but in light of competition from Micromax, Gionee and Xolo which are known for making budget phones with premium features, it could take some time before the brand is able to position itself in the country’s highly competitive smartphone sector.

About Vinita

Vinita Pariyani is an expert author for the iNewTechnology who has been writing about Smartphone, newest of the tech gadgets, apps and every update that pops up. She is a tech-savvy person who stays on top of cutting-edge technology/ gadgets.