Micromax, the Indian smartphone manufacturer, is taking huge leaps of faith and progressing faster than anyone could have expected. From its affordable handsets to its selection for the Google Android One program, the company has been achieving significant milestones. It has once again proven its capabilities by venturing into the personal computing segment with the launch of the “Canvas Laptab” which is a laptop-tablet hybrid.
Personal computing is the third segment which Micromax would be targeting, the first two being smartphones and televisions. While the design itself may not be a completely new and innovative development, it is certainly a better variant of a compact hybrid. It is basically a tablet which transforms into a laptop after a portable keyboard is attached. Brands like Lenovo Dell, HP and Sony have already brought out convertible laptops where the laptops can be detached easily. But if you consider the tablet sector, this is probably the first of its kind.
Micromax had unveiled a prototype model of the Laptab at CES 2015, but the one that has been launched is different from the prototype. It runs on Windows 8.1 and has some really good specs for a laptab. “We will launch five to six LapTab models by March next year, which will be more than 10-inches in screen size, which will be introduced through the offline retail channels as well,” said Vikas Jain, co-founder of the company.
Mr. Jain also shared with IndianExpress.com that “due to individual corporate practices the partnership could not evolve. We remained convinced on the whole device and concept. So then we improved on it and here we are. We plan to work with various screen sizes for these devices from 10 to 15 inches. We are targeting people who’ve been shirking the decision to buy a laptop because of cost, etc. So students, professionals as well those who don’t want to use a dongle when they are on the move.”
Micromax’s Hybrid Canvas LapTab (Source: Economic Times)
Commenting on the launch Vineet Taneja, CEO, Micromax Informatics Limited, said, “At Micromax, we have always believed in bringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offering and hence, the Laptab promises to bridge the same at a very consumer friendly price point. Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.“
The laptab was originally intended to work out as a dual OS enabled device which would have both Windows and Android. But this particular design did not see the light of day. The laptab that we see today is purely Windows based and has a different set of specifications which were not there in the design revealed at CES. One of the main reasons behind not pursuing a dual OS device could be Microsoft and Google putting pressure on device-makers to halt dual-OS devices. This “fact” has been indicated in some reports which makes it a much more acceptable reason.
Key Specifications of Micromax Laptab
Micromax Canvas LapTab goes on sale on Amazon on 6th May in India for Rs 14,999
- Processor: 1.83GHz Intel Atom Z3735F
- Display: 10.1-inch WXGA IPS touch screen
- Memory: 2GB of RAM
- Storage: 32GB ROM with 1TB cloud storage
- OS: Windows 8.1 (free upgrade to Windows 10 when it releases)
- Camera: 2 MP (rear) and 2 MP (front)
- Connectivity: Wi-Fi, Bluetooth 4.0, 2G, 3G, and USB 2.0 (micro USB for tablet segment and USB port in the keyboard)
- Battery: 7700mAh (claimed to deliver 10 hours of active usage)
- SIM: Single SIM (3G compatible)
It is interesting to note that the detachable keyboard is actually a USP for the brand as the keyboard has a more solid design instead of being made up of fabric. The device is not heavy as such, but it is comparatively a bit heavy than devices that use a lighter keyboard dock. The volume keys may not be as per “conventional” design, but they can easily be located without actually seeing them.
The magnetic dock protects the WXGA IPS panel and works as a stand when you want to use the well-spaced out keyboard. The keyboard is equipped with a trackpad which might not have been necessary as the screen is fully responsive to touch. Maybe the trackpad completes the “laptop” aspect of this hybrid device. The device is also equipped with dual speakers on the sides of the tablet.
Micromax is offering 1TB of cloud storage space and a year’s subscription of Office 365 with every laptab. Isn’t this great? What more could you want from a device like this and that too at an affordable price tag of INR 14,999? If you like Micromax’s latest offering in the personal computing segment, then make sure you get one for yourself on 6th May when the device becomes available on Amazon India, the official online sales partner for the laptab. There is a possibility of the product being made available through offline channels, but this could happen at a much later stage.
So are you ready for the “laptab”? Share your views in the comments section below.
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