After all the hustle and bustle surround Airtel’s involvement in the violation of net neutrality, the telecom company has now come out with an unlimited night calling plan that will certainly woo those who just can’t get enough of talking through the night. This does include a fairly large group of couples and lovers who indulge in their private conversations during the night.
However, this insanely lucrative does have a catch to it. According to NDTV’s latest post, Bharti Airtel would be launching unlimited night calling plans for its broadband customers. Yes, the landline is back, and how! This is definitely a smart move by the company for boosting its landline business and what better way than to attract the attention of its users with downright cheap unlimited plans. I am sure that this would bring a big smile across your faces.
In terms of tariff, the company would be bringing out two schemes – “unlimited free local calls for Rs. 49 per month and unlimited free local and STD calls for Rs. 99 per month.” Both of these schemes will cater to non-commercial usage where calls may be placed to landlines as well as mobile phones.
The company announced via a statement on Wednesday that, “Bharti Airtel has introduced its Night Store – a first of its kind store that will enable customers to buy value for money offers on their prepaid mobile for internet usage and local calling at night – 12 midnight to 6 am.” Airtel also shared that “In an industry first, it will announce that its broadband customers can enjoy free voice calls to any network in the country 24×7. Customers can enjoy unlimited free local calls with the pack priced at Rs. 49 per month and unlimited free STD+local calls at Rs. 99 per month to any network, anywhere in the country to both landlines and mobile phones round the clock.”
Interestingly, Airtel has also made Facebook free during the night. Users can access this by dialling 129 from their landlines. This has been a great move by the company to secure its customer base and possibly surfacing as a customer-friendly telecom provider instead of being highlighted as a modern dictator. The company is well on the verge of leveraging its extensive network of fixed-line telephone and broadband services in 87 cities of India, but its user base is smaller in comparison to BSNL.
Airtel’s landline segment has 3.39 million customers while BSNL has 16.6 million in the same segment. It would be difficult to beat BSNL instantly, especially after the recent free unlimited calling plans released by it. But this is a start with which Airtel could somehow move further in increasing its user base. If the current negative perceptions were to be ignored, then Airtel does provide a good enough service quality.
As is applicable in every “unlimited scheme”, the new plans introduced by Airtel would be subjected to a fair usage policy which would limit the maximum permissible duration of free calls to 5000 minutes. These unlimited schemes would be made available only to broadband subscribers who are using the company’s services. This should ensure an increase in the number of broadband users for the company. It has been a very smart move by the company. However, the actual benefits reaped from this move and the strategic advantage would only become evident after a few months of live implementation.
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