Everyone is expecting Micromax to launch its first Android One smartphone which should bring more power packed features within the affordable smartphone segment. Ever since Google announced the inclusion of Karbonn, Spice Mobiles and Micromax as the three Indian smartphone manufacturers to be included in the Android One program, everyone is eagerly anticipating the phones that could rewrite the dynamics of the market. The introduction of Android One phones would also shape a new market, one that is focused on the affordable segment wherein more people would be able to afford a high value for money phone.
Micromax could launch its Android One smartphone today or in a few days from now. The reason behind this anticipation is that up till now, many phone manufacturers were using a customized version of Android which had glitches. But with Android One, all of the phones made with the help of this program would run stock Android OS which would be provided by Google itself. When these powerhouse smartphones are launched, they would take over the market by storm because these devices are expected to perform significantly better than the budget phones that exist today.
Micromax’s new smartphone would be distributed exclusively through Snapdeal and it should be priced around INR 7,000. This is the beginning of a new mobile revolution that will see an inclination towards budget friendly phones that are packed with superb features and go over the top in terms of value for money. This also signifies the beginning of the foraying of programs such as Android One and Firefox OS who are racing to get the biggest share of the highly lucrative Indian smartphone market.
Aside from Micromax and Karbonn, Android One devices will also be produced by Intex, Celkon and Spice. It seems that Google has already started playing out its sub-$100 smartphone strategy and pretty soon, the markets will be flooded with Android One devices.
Check out this cool teaser for Micromax’s Android One smartphone. This should keep you guessing about the possible launch which should happen any moment now.
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